Khaleej Times is the first English newspaper to be launched in the UAE in 1978. The broadsheet comprises of the general news section, the business pages and a lively sports section. Khaleej Times is the highest circulated of the English language newspapers throughout the Gulf. It reaches out to all parts of the UAE. Additionally, it covers Bahrain, Oman, Kuwait, Qatar and Saudi Arabia through a dedicated distribution network. The newspaper stepped into the digital medium with the launch of Khaleej Times online. The online version is not just a transcript of the print version. It reaches out to a targeted readership both at home and abroad, who are interested in news and information both about the UAE as well as the Middle East at large.  It has carved its own niche brand equity and is one of the websites in the Middle East with largest number of hits. Apart from focussing on news from the UAE and the Middle East, it also provides many value-added and interactive features which are exclusive to the Online edition.