India's most engaging local English-language newspaper, mid-day, has become the quintessential physical connect for the uber-social generation to consume their local city news today. Over the last couple of years, the newspaper has been on a mission to up its engagement quotient with these social netizen. Whether it is local news, career guidance, dream homes, a look at what's on in the city or best of Bollywood gossip, mid-day's sections have it all, alongside staple news and amusers like comics and crosswords.