The Peninsula, the English daily was launched in 1996. The mission of the newspaper is to be the authentic voice of Qatar and reflect its true ethos and dynamism. To produce quality media that satisfies the diversified need of Qatari society through objective evaluation and covering local, regional and global news. It provides extensive sharpest news coverage, incisive analyses and trenchant commentary from around the world, but with firm roots and primary focus on life in Qatar.